NFL pays attention to the development of China’s offline youth football
The new edition rights agreement between the major league of American professional football (NFL) and five media organizations, including Amazon, means that the NFL has opened up a new channel on the road of gaining more fans. At the same time, NFL has been deeply rooted in the Chinese market, they will pay more attention to the development of youth football, so that more young people have the opportunity to participate in this sport.
In recent years, NFL has been expanding overseas, trying to spread the charm of NFL to a wider range of people. Specific to the Chinese market, Jia hengxuan, director of NFL China media and commerce, said, “a large number of Chinese fans said that the greatest pleasure of watching NFL games is to understand the subtle tactics and team cooperation behind each attack. With the increasing number of online fans, we will pay more attention to the development of offline youth football, so that more young people have the opportunity to participate in this sport, better understand, enjoy and benefit from football. ”
football originated from the Ivy League school, which advocates team cooperation and tactical strategy, attaches importance to the mutual communication and respect between the participants, and can actively develop the quality and values of young players, such as self-confidence, courage and tenacity, which benefit all their lives. In the past few years, football has taken the lead in universities, international schools and high-end communities in the first tier cities in China. At present, 29 of 34 provinces have adult amateur teams or youth football.